What if social media was defined as the set of tools that a Community Manager/executive/strategist used?

That would imply that anyone involved in social media is a Community Manager of sorts which in my opinion is the truth anyway because anything you do in the space sends a message out to a community that needs constant attention and response essentially making social media practitioners Community Managers whether they like being called that or not!

For me, ‘Community Manager’ is a much more sustainable and believable title for businesses, years from now anyway, when the dust settles and social media marketing slots in alongside all the other traditional channels. Well, much more believable that guru, genius, tsar, hero (and my favourite) rockstar anyway.