Obviously, you want your company to be on Youtube. It’s a great engagement medium with a massive population.

But how? My company is boring, what will we make videos about?

Blendtec, is still the best example of this. Take a boring blending company, throw some cool gadgets into  their blenders, and blend the hell out of it and you’ve got a classic series of Youtube videos.

My first foray into Youtube for Gumtree has been to make user guides which gives us a valid reason to be on Youtube and benefit from the exposure but also more importantly, it helps educate users on using the site correctly and safely. We even set up a dedicated page on Gumtree using the Youtube API, which was fun, here: http://guide.gumtree.com

If a blending company can find an entertaining angle to make videos for Youtube, so can your company!