It’s been a quiet few months for me while we knuckled down and put our Gumtree social media strategy into play. It’s great to see the results starting to come through now.

One of the tactics we implemented was to engage with the community on a natural, one-to-one basis (the basics of a social media strategy) which we have been doing since around May. This in theory should create a groundswell effect online, I.E. the more we talk and engage (using best practice engagement techniques of course!) the more other people talk about us.

The only way we can measure this is to blanket measure increases in traffic from social media sources to Gumtree and the results have been surprisingly good! See the graphs below.

The lesson: Simply talking naturally to your community can bring strong results for your comms / engagement campaigns.