It’s been 6 months since I’ve joined Gumtree to take on their social media strategy. One of the things I did well was to manage the expectations of my peers right at the beginning of the process, by saying that they shouldn’t believe the hype when people talk about viral, the mass reach of social media etc because this is going to take time.

And time it has taken! 6 months down the line and only now am I happy to show results to my peers and my colleagues. My favourite graphs so far are the ones in this post. (Yes they are the same as the last post, apologies but it’s a good graph!)

The lesson: Social media will not show results tomorrow, you won’t have 50k fans on Tuesday and don’t chase ‘viral’. Viral is a very natural process that will happen when you consistently create and share quality content.