The architecture of a viral email competition

I recently launched a viral email campaign where I got current users to encourage friends to download a trial version of Play With Pictures via an easy email viral recommendation system.

The campaign has been a good success so far with a 2.6:1 ration meaning that on for every one person in the database, 2.6 new people on average got a Play With Pictures recommendation.

Read on...

Comments

[jennalee]

Congratulations, There aren't a lot of people with successful email companions. Would you mind sharing some secretes.
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[ed hardy]

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ed hardy

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